In this mini course you will learn how to master content creation for your business or company.
What you will learn:
It's inevitable that in order to keep up with the growing marketing landscape your business needs to have a content marketing strategy. Content marketing, which includes blogs, websites, social media, video, and even podcasts are all cornerstones for what makes a business reach more people in today's day and age.
You need to have a content strategy in order to compete. Whether you have your own business or if you are managing the content or social media for your current employer, this session will be essential for your growth.
This session will give you five key points:
1. Understanding the importance of a customer journey map (Solving your customer's problem, speaking in their language)
2. Messaging Pillars
3. Measurement & KPIs
4. Quick Tips
5. Problem Matrix exercise
Hi, I'm Jenny. I have an obsession with coming up with great ideas. When it comes to your business, the content that you create acts as your independent sales person who's promoting you while you're not in the room. I want to help you create better content that engages your audience. I'm an ad industry girl with a passion for making things look good. I spent 13 years in heart of New York City’s advertising hub and want to teach you the tips and tricks of some of the world's smartest marketers.
I have developed an expertise in content marketing, brand storytelling and digital strategy while uncovering what all businesses seek, more sales. My professional experience stems from working for both The New York Times and Tribune where I helped globally recognized companies such as IBM, Samsung, and Macy’s develop media advertising strategies and reach a targeted audience.