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Content Creation Series: Customer Journey Mapping

Using a customer journey map to create meaningful content

In this mini course you will learn how to master content creation for your business or company.

What you will learn:

It's inevitable that in order to keep up with the growing marketing landscape your business needs to have a content marketing strategy. Content marketing, which includes blogs, websites, social media, video, and even podcasts are all cornerstones for what makes a business reach more people in today's day and age.

You need to have a content strategy in order to compete. Whether you have your own business or if you are managing the content or social media for your current employer, this session will be essential for your growth.

This session will give you five key points:

1. Understanding the importance of a customer journey map (Solving your customer's problem, speaking in their language)

2. Messaging Pillars

3. Measurement & KPIs

4. Quick Tips

5. Problem Matrix exercise



Your Instructor


Jenny Miranda
Jenny Miranda

Hi, I'm Jenny. I have an obsession with coming up with great ideas. When it comes to your business, the content that you create acts as your independent sales person who's promoting you while you're not in the room. I want to help you create better content that engages your audience. I'm an ad industry girl with a passion for making things look good. I spent 13 years in heart of New York City’s advertising hub and want to teach you the tips and tricks of some of the world's smartest marketers.

I have developed an expertise in content marketing, brand storytelling and digital strategy while uncovering what all businesses seek, more sales. My professional experience stems from working for both The New York Times and Tribune where I helped globally recognized companies such as IBM, Samsung, and Macy’s develop media advertising strategies and reach a targeted audience.


Class Curriculum


  Introduction
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  Messaging Pillars
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  Measurement
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  Quick Tips
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  Exercise: The Problem Matrix
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!