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Content Creation Series: Customer Journey Mapping
Introduction
Customer Journey Mapping Introduction (9:06)
The Customer Journey Map
Solving Problems (9:10)
The Family Fued Test (4:42)
Customer Journey Map Worksheet
Messaging Pillars
Pillars and taboo pillars (6:17)
Measurement
Setting purpose driven KPIs (6:58)
Quick Tips
4 tips to create better content (6:08)
Exercise: The Problem Matrix
The Problem Matrix (4:22)
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Pillars and taboo pillars
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